This is our first post of 2021… it’s been a tough year with the pandemic causing such havoc in our lives. But we have high hopes and great expectations for 2021.
Just before the pandemic took over our world, we had asked our readers to give us feedback on issues important to golfers. As little has changed in the 11 months between first sending out the survey in early 2020…. we decided to republish the results with the hope you will find them useful.
Recently we conducted a survey of our GolfGurls members. The results were not surprising. In fact they echo the results we got from our last two surveys, one in 2016 and again in 2018
Of those who responded, the vast majority are in their mid 50s, play golf to network with business clients and friends and to stay fit. They are serious about the game and they are willing to spend a good deal of money on their favorite pastime.
Some survey highlights:
- Over 80% are happy to spend money on golf lessons and instruction. Good news for courses running clinics!
- Staying up to date on the new rules and the World Handicap System is important to the majority of players (But we received a mix of responses as most golfers play for the fun of the game, not for prizes.) Editor’s note: If the prize was $$$ instead of a pair of golf socks or a plaque, golfers might feel differently.)
- Our readers are playing at amateur level with handicaps: 2% scratch or higher; 4% with handicaps of 5 – 10; and the vast majority of players between 15 – 30.)
- There is a keen interest in golf fashions and equipment reviews. Over 60% buy their golf apparel online and read online reviews before going shopping online or at their local retail shop.
- 40% of our readership buy golf balls and similar accessories from online vendors.
- 30% highlighted Golf Fitness and Nutrition as a major interest.
- 20% look online for golf destinations and golf travel deals.
- And finally age: our readership is primarily the mid-age to – older crowd. Retired, or semi-retired, with the time and resources to play and travel for golf. Memberships are evenly split between public and private clubs.
What next? Golf in 2021 is having a tough time playing around the Corona Virus pandemic: golf tournaments postponed or canceled; clubs closed, competitions put off, and golf travel? Nearly impossible.
But we know, golf will survive as long as there are players who still want to swing a club and join in the game. With vaccines now being distributed to all willing to receive them, we have high hopes for a new beginning.
All the best to our readers. Stay safe, stay well.